- Heliotrope is literally a plant that turns to follow the sun, which in the playful parlance of wine labels, describes a warm and gently moving experience, perfect for this set of California wines. Created by 585 Wine Partners exclusively for BevMo, our solution was an elegant organic silhouette that climbs the label and lends a lighthearted architecture to these otherwise classic forms.
- Powder Keg wines are an explosive combination of elegance and danger, evoking early industrial times when men plundered the earth for riches, often at great risk to life and limb. These labels tell the story of that age of discovery, and promise the bright treasure of fire — and an explosion of flavor hidden behind its grim facade — as its reward.
- For all the hype around organic produce and sustainable farming, California grown Rare Earth wines are one of the very few commercial wines actually made with organic grapes. The deckled-edge labels and intentionally distressed coloring are a combination of cues to the earthy flavors waiting within, and the Rare Earth name reflects the small patches of unspoiled farmland where such delights may still flourish.