- The trend toward healthier cocktails is here to stay, and this Agave Nectar party-enhancer is naturally low in calories and healthier than regular cocktail mixers. Plus Bare Mixers have a significantly lower glycemic index, so it won’t crash your system. With all that inherent goodness, our job was simply to get out of the way and let its natural charm shine through.
BRAND DESIGN, PACKAGING DESIGN, STRATEGIC POSITIONING, LABEL DESIGN
- Too many sugary cocktails can put a real crimp in one’s night life, destroying a carefully balanced diet with a mere two drink minimum. That’s why Bare Mixers are a hit among clubbers who want good health and good times, too. The branching flourish of our labels suggest that achieving the good life is possible without sacrificing one’s health or diet.
- Exclusivity and restraint are the hallmarks of a premium experience, encapsulated here in a metropolitan sensibility of tight curves and clean geometric lines. Despite the colorful packaging, when stripped to its essence Bare Mixers is a premium luxury masquerading as a commodity, perfectly at home in uptown clubs and downtown lounges alike.