When the brilliant minds in American government changed the definition of a hangover from symptom to disease, an entire segment of the shot category was suddenly subject to FDA approval, and Hangman Hangover Management needed a new approach.
Developed by a bar owner who enjoyed the social aspects of intoxication but struggled with the morning-after ramifications, the product helps defy the natural cycle of absorption, toxicity, and depletion by improving the body’s ability to metabolize alcohol. Adopting “Defy” as the brand name provides an agreeable motivation for responsible partying with a blunt force promise to defy the penalties of overindulgence.
Our clients have not only met the letter of the law, they have also set themselves up for greater success through dynamic branding and packaging that speaks clearly and distinctly of credible results.
BRAND STRATEGY, POSITIONING, BRAND DESIGN, PACKAGING DESIGN