Full Throttle Shots
When Coca-Cola finally thrust its Full Throttle energy brand into the 2oz shot category, it was critical that they break from the competition yet stay true to their hardcore equities. McLean Design embedded the brand in the rich black trade dress, yet allowed it to radiate intensity with flavor-specific color that blasts out of the dark. The front-and-center caution statement quickly conveys the potency of the shot as a powerful and effective formula.
SUB-BRAND DESIGN, PACKAGING, FLAVOR SYSTEM, MESSAGING