- Today’s global economy can play havoc on the businessperson jetting back and forth across continents and time-zones. Help for the weary traveler is now available in a new homeopathic jet lag remedy that uses all-natural ingredients for nerve-soothing results. To help sell this concept, the packaging needed a calm-but-bold presence in the crowded airports, news stands, and drugstore aisles. The new design evokes the icy tranquility of the stratosphere, effectively communicating the promise of the product.
RETAIL STRATEGY, BRAND DESIGN, PACKAGING DESIGN, DISPLAY DESIGN
- Making the most of the limited and highly-prized counter space beside the register in the convenience store usually requires high-flying constructs with lots of color and possibly flashing lights. Eww. Our approach, similar to our non-aggressive, non-invasive primary packaging, was to rely on the simple communications and tranquility of the primary pack. Don’t interrupt consumer interest with bullets and starburst, just let them find the peace they desire — without the wearying conflict of most retail interactions.