- Brisk iced teas, Lipton’s classic ready-to-drink offering, had their thunder stolen long ago by a long list of interlopers, from Snapple to AriZona and beyond. As part of a developing effort to regain lost ground, Lipton asked McLean Design to reinvigorate the brand and set the stage for a new marketing effort. Aimed at a young, urban sensibility, the new Brisk is crisp, crackling with energy, and ready for its close-up.
BRAND REDESIGN, PACKAGING DESIGN, FLAVOR SYSTEM
- This edgy Superbowl XLV claymation starring rap superstar Eminem was created by Mekanism in San Francisco — a decidedly urban take on iced tea, and then some. Additional Brisk claymation commercials include Ozzy Osbourne and Danny Trejo as fictional killer Machete. Great job, Mekanism. Fans for life! To learn more about the “artists series” packaging that showcases labels by various modern artists, visit DrinkBrisk.com.