- When chemists at Mothers created an innovative new leather care system, they asked McLean Design to help them transform it into a compelling retail proposition. The result is Mothers LeatherTech, a product line that looks more like cosmetics or skin care packaging than the usual nuts-and-bolts aesthetic common to the category. This unique approach elevates the brand and provides a competitive advantage against industry heavyweights.
SUB-BRAND DEVELOPMENT, TRADE DRESS DESIGN, PACKAGING DESIGN, PRODUCT NAMING
- Leveraging Mothers bold red equity, the contemporary styling epitomizes the forward thinking of advanced formulations. Descriptors read like high-end personal care products with names such as Foaming Wash and Moisture Infusion Gel Cream. Elegant custom photography of luxurious upholstery confirms LeatherTech as a premium product line that offers a unique experience while protecting one’s automotive investment.
- Establishing a provocative relationship between expensive leather interiors and sophisticated skin care and cosmetics helps drive home the value of the offering in a way that is both contemporary and persuasive. Bold packaging is a huge point of difference in a traditionally conventional market segment, and opens up new opportunities previously unavailable to the Mothers street-level hot-rod brand.