- Sunsweet Naturals is an intelligent and serene contradiction to the norm, reflected in the overall aesthetics of the line. Because these products are located in different sections of a store, a unique and memorable look was necessary to deliver their core message of healthy eating, organic supremacy, and an achievable, earth-friendly lifestyle.
BRAND IDENTITY, NAMING, PACKAGING DESIGN, RETAIL CONSULTING
- Sunsweet Herbal Blends is a functional water steeped with traditional and exotic herbs, lightly sweetened with organic juices for a unique tasting, intelligent drink. The label is almost botanical in its presentation of ingredients, a delicate balance of efficacy, botany, and peaceful optimism. The use of textured paper, sleek glass, and matte finish, reinforce what Sunsweet Naturals has come to call its “serene authenticity.”