Branding Magazine Details Elli's Development & Launch
In Branding Magazine’s August issue, they give an inside peek into the development and strategy involved in launching Elli Quark. The article, ‘A Product Never Before Seen this Side of the Atlantic’, details PS Let’s Eat’s analysis of the German market, where Quark is a dairy staple, and the challenges and opportunities the team discovered in introducing a healthy dairy alternative in the US.
The feature also describes how McLean Design created the overarching brand vision for the new brand, which includes the positioning, brand naming, packaging design, sales materials, web site design and content development. In the article, Jane Wight, Senior Design for McLean Design, explains that “By boldly calling out Elli’s beneficial qualities on the front panel, we reinforce the honest, straightforward vision of the brand. We also provide distinct nutritional information for today’s data-driven consumers who actively seek smarter solutions.”
Branding Magazine provides news and opinions from the industry. Their Web site and subscription-based Magazine keep readers up-to-date with the latest news about global brands, while concentrating on successful brand strategies, corporate and brand identity work, brand development and brand evolution.
Click here to download a pdf of the Branding Magazine article.
Click here to purchase the entire August digital issue and read the latest in marketing trends, from guerilla advertising to the novelties of product launch strategies.