Ian Lends Brand Expertise to BevNET's Beverage School
In a casual interview format, Ian McLean offers his insight and expertise on branding for BevNET’s Beverage School. The video series, “Branding 101: Intro to Branding”, features Ian’s thoughts on key steps to building a successful brand, understanding the difference between a product and a brand, and other brand development topics.
BevNET’s online Beverage School is a resource for beverage entrepreneurs and newcomers to the industry. An on-demand, subscription-based learning tool, Beverage School videos cover a wide range of industry-related topics, including flavors, packaging, financing strategies and investment, legal considerations, marketing and branding.
Click here or the image above to watch Ian discuss branding on BevNET’s Beverage School.