Ian Interviewed for Food & Beverage University
BevNET’s newly launched Food and Beverage University features several recent interviews with Ian McLean, where he discusses brand development and delves into the topics of naming, packaging design and structural design. The videos series highlights Ian’s expertise on successfully connecting with consumers through packaging, key elements of a successful package, the importance of packaging structure that is aligned with the brand, naming techniques and more.
The next iteration of BevNET’s Beverage School platform, BevNET FBU is an on-demand, subscription-based online learning tool designed for entrepreneurs and newcomers to the food and beverage industry. Featuring a lineup of resources and media geared towards early-stage professionals, BevNET FBU videos cover a wide range of vital and relevant topics, including flavors, packaging, financing strategies and investment, legal considerations, and marketing and branding.
Click here or the image above to hear Ian share his thoughts on brand differentiation and communicating product benefits on package.
Click here to subscribe to BevNET’s Food and Beverage University and gain access to the entire video library, including over 40 industry experts and hundreds of unique videos.