Ian McLean to Speak at BevNET's SF Beverage School
Ian will be speaking at BevNET’s Beverage School San Francisco on Thursday, September 12th. An intensive, one-day crash course for beverage entrepreneurs, Ian will be discussing the power of a brand, and outlining how to position new beverages through powerful and effective branding and packaging to win battle at the shelf. McLean Design is also a sponsor of the “Beverages 101″ event.
Held at Fort Mason Conference Center, additional experts will share their insight on key areas of the industry, including product formulation and development, sales and marketing, distribution channels and company organization. In addition, the curriculum will draw on the San Francisco financial community to offer an overview of the early stage financing options for beverage entrepreneurs, including ways of attracting startup and growth capital.
An interactive format, Beverage School San Francisco will provide attendees a chance to ask questions, meet and network with industry leaders, giving them the opportunity to walk away with best practices than can save time and money as they develop and grow their beverage products.
Click here to learn more about BevNET’s Beverage School San Francisco.
Click here to register.