Ian McLean to Speak at The Dieline Conference
Ian has been invited to speak at The Dieline’s 2013 Package Design Conference. Following the conference’s theme of ‘Elevate the Role of Package Design & Designers’, Ian will be presenting his invaluable insight and expertise on ‘Speaking Truth to Power’, the real role of design in business, how a designer can provide undeniable value to their clients and reclaim the high ground.
Ian’s session will provide conference guests with expert advice on how to:
- Design the entire proposition, not just the label or carton, no matter how late the Designer is brought into the process.
- Educate the client to understand that the power of a brand is exponentially greater than the power of a product.
- Insist on creating packaging that promotes the experience of the brand, not the features and benefits of the product.
The Dieline Package Design Conference will be held in San Francisco from June 23rd – 26th. Part of How Design Live 2013, The Dieline Conference is one of four incredible design events held over five days at The Moscone Center. Other conferences include the Design Conference, Creative Freelancer Conference and InHOWse Managers Conference.
Click here to read more about The Dieline Package Design Conference and this year’s speakers.
Click here to register for the conference.