Package Design's 'Brand Makers' Feature 3 MDI Clients
Package Design Magazine’s August issue debuts a special section entitled ‘Brand Makers’. This new feature highlights the influential people behind the brands, and includes interviews with packaging thought leaders from major CPG brands, as well as an entrepreneur building a new brand.
Three of McLean Design’s clients, PepsiCo, Sunsweet Growers and Popeye Energy, are interviewed for the first ‘Brand Makers’, which is focused on how to pick a design firm. The Q&A format covers our client’s top criteria in selecting a design agency, key characteristics of a great firm, their insight on a great relationship, the best resources for finding talent, and other tips when selecting a design firm.
Click here to read the interview with Mauro Porcini, Chief design officer at PepsiCo Inc.
Click here to read the interview with Jeff McLemore, Vice President of North America marketing at Sunsweet Growers Inc.
Click here to read the interview with Bill Kneebusch, CEO of Popeye Energy.
Visit our Portfolio to read more about our work with PepsiCo, Sunsweet Growers and Popeye Energy.