Create Triumphant
The way we see it, branding and packaging is the core of your business. Your package is the most elemental expression of your brand, the physical manifestation of its most primary essence, the one piece that consumers can actually hold in their hands.
Understanding our partners, their products, their unique needs, and most importantly, their consumers’ subconscious desires, allows us to identify and create truly compelling solutions that are engineered to penetrate and enrich consumers’ lives.
We take up arms with businesses of all sizes, in every category, each and every day, from start-ups to global heavyweights. More than a team, we are a group of highly-trained specialists united by the common compulsion to create triumphant brands. Our success, like yours, is measured by consumer attachment, market share gains, and bottom line results.
Let McLean create triumphant for you.
Creative Services
- Brand Vision & Platform
- Naming & Nomenclature
- Brand Identity
- Packaging Design
- Research Support
- Structural Design
- Sales Support Materials
- Environmental
- Retail Support & Displays
- Print Consulting
A brand is the heart of a company, the guiding vision by which all actions are measured, the line in the sand, the flag on the summit, the embodiment of everything the company stands for, and the very name by which it will be known.
Ian McLean
Founder & Creative Director
Results
Everyone defines success differently. At McLean, we always look at the bottom line as the number one indicator of consumer interest, loyalty, and long-term engagement.
Monster Energy
$3.5 Billion Annual Sales
Java Monster
$300 Million in Launch Quarter
Sun-Maid
30% Growth in Specialty Fruit Over 5 Years
Sun-Maid Int'l
50% Sales Increase with Packaging Changes Only
Mothers Wax
#3 in Category in 2 Years, from Previous #10
Bosch Wipers
30% Growth in One Quarter
Select Clients
BEVERAGES
Anheuser-Busch CompaniesThe Coca-Cola Company
Cytosport, Inc.
Fentimans North America
Fosters Group, Ltd
Hansen Beverage Co
Mike’s Hard Lemonade
Monster Beverage Company
Pabst Brewing
PepsiCo
Suntory
Tetley USA
WPB Pepsi
FOOD
C&H Sugar CompanyChiquita Brands Int’l
Del Monte Foods
Driscoll Strawberry Assoc
Farmer John
Ghirardelli Chocolate Co
Gimbal’s Fine Candies
Grimmway Farms
Hormel Foods Corp
McCann's Oatmeal
Mothers Cake & Cookie
Nancy’s Specialty Foods
Nestlé USA
Niman Ranch
NuCal Foods
Otis Spunkmeyer
Promax Nutrition
The Quaker Oats Company
Saag’s Specialty Meats
Safeway
Smithfield Foods
Sturm Foods
Sun-Maid Growers
Sunsweet Growers
Tree Top
Unilever U.S.
Beringer Vineyards
Constellation Brands
Plata Wine Group
Hopkins Manufacturing
Nancy’s Specialty Foods
Nestlé USA
Niman Ranch
NuCal Foods
Otis Spunkmeyer
Promax Nutrition
The Quaker Oats Company
Saag’s Specialty Meats
Safeway
Smithfield Foods
Sturm Foods
Sun-Maid Growers
Sunsweet Growers
Tree Top
Unilever U.S.
WINE & SPIRITS
585 Wine PartnersBeringer Vineyards
Constellation Brands
Plata Wine Group
AUTOMOTIVE
Chevron CorporationHopkins Manufacturing
Mothers Polishes & Waxes
Robert Bosch
Shell Oil Company
WD-40 Company
Nautilus/Bowflex
Ultimate Superfoods
Zeiss Meditech
The Kingsford Company
Oldcastle
DHL Airways
Epson America
Infineon North America
Zazzle.com
Weyerhaeuser Paper Co
Robert Bosch
Shell Oil Company
WD-40 Company
HEALTH & WELLNESS
Bristol-Meyers SquibbNautilus/Bowflex
Ultimate Superfoods
Zeiss Meditech
HOME & GARDEN
The Clorox CompanyThe Kingsford Company
Oldcastle
TECHNOLOGY
AppleDHL Airways
Epson America
Infineon North America
Zazzle.com
FOREST PRODUCTS
Potlatch CorporationWeyerhaeuser Paper Co