Cask & Kettle
In this first ever K-cup hot cocktail, convenience and mixology trends converge. Our challenge was how to eliminate the confusion with established booze “flavored” products, and communicate the alcohol content. From its tall category-norm gift box structure and cocktail terminology, to its artful statement of proof and classic liquor architecture, we exude elegant spirits while leveraging the popular delivery system.
- brand vision
- naming
- brand identity
- packaging
- structure
- nomenclature
