Madhava
In a world where our food chain continues to be an ever increasing source of fear, trying to decipher the myriad of competing “safe food” certifications can be beyond daunting. Each has its own myopic view. Organic, natural, Non-GMO, vegan, paleo, keto, gluten free, preservative free, plant-based, antibiotic free... What’s a conscientious mom to believe? Madhava, a natural honey company born in Colorado in 1973, has always been committed to purity. They now demystify the concerns over food safety by testing each product for over 130 potential toxins and contaminants, raising the bar in every category they enter. McLean’s repositioning and redesign takes a no frills, decidedly empirical approach, just beautifully simple, scientifically-proven purity.
- brand vision
- naming & nomenclature
- brand identity
- packaging
- ENVIRONMENTAL
- sales materials
- AD DESIGN
