Steaz
Tea has been the world’s top super-drink for thousands of years, and Steaz is America’s first organic RTD brand. As consumers have increasingly moved away from unhealthy beverage choices, tea with all its healing properties continues to be the modern BFY haven. McLean’s bold redesign and repositioning of Steaz not only extends the brand onto the clamoring Yerba Maté shelf, but brings a clean and fresh new energy to the entire tea category. Aligning with contemporary consumer desires for both healthy and delicious, Steaz re-emerges with renewed voice, beauty and relevance as an entirely new kind of brew that revives mind, body and soul.
- brand vision
- brand id
- packaging design
- segmentation
- nomenclature
- pos & display
- print consulting
- environmental
- ad design
