SNO
Born in the land of ice and snow, this unique, frosty candy appears to have just calved off a glacier. Via traditional Swedish processes, Sno is made from an all natural, sugar-free sweetener derived from birch bark. The previous brand name was “Snowflakes” so we clearly didn’t wander too far off into the forest, creating an evolutionary, yet fresh & iconic name. McLean designed a custom tin to showcase the candy’s most distinctive features, creating an ideal backdrop for the iconic, Norse-inspired brand.
- brand vision
- brand naming
- brand id
- structural design
- packaging design
- sales materials
