- As American health care expands its reliance on traditional medicines, more people are looking for alternatives to help control symptoms and maintain healthy lifestyles. RespirActin is a surprisingly delicious herbal supplement that was simply suffering from obscurity, having hidden their benefits with truly bad design. The new brand and packaging system is bold, refreshing, and rips through the clutter at shelf, bringing relief wherever it goes.
BRAND DESIGN, PACKAGING DESIGN, TRADE DRESS
- Although RespirActin’s previous design was on par with category norms, their presentation was dull and lacking credibility. Easy to miss and even easier to dismiss, the existing graphics were oddly pharmaceutical but cartoonish at the same time, promising benefits in writing but not in image, form, color, or typography. The new packaging sets them apart from the crowd and breathes new life into a category that’s ripe for expansion.