Ian McLean Contributes to Healthy Beverage Expo White Paper
The Healthy Beverage Expo recently released a white paper on “7 Key Changes the Beverage Industry Must Accept: The Future of Beverages”. The paper – featuring Healthy Beverage Expo Advisory Board Member Ian Mclean, as well as other board members and leading industry experts – looks at the key issues the industry should consider and explores the trend toward healthier beverage options.
The report claims that 76 million Baby Boomers are seeking out ways to increase their own vitality. McLean speculates that “The fear of their own mortality, and the reality of chronic health issues have pushed this demographic into finding healthy options to sustain themselves.” Additionally, McLean states that “The young adults have grown up in a scary, poisonous, deceitful world where no product can be trusted. They can be held partly responsible for the uprising of healthy beverages.”
The Healthy Beverage Expo takes place June 7 – 9 in Las Vegas, Nev. at the Las Vegas Convention Center. The event is co-located with World Tea Expo, the most prominent annual event for the tea industry (www.WorldTeaExpo.com).
Click here to download the white paper: “7 Key Changes the Beverage Industry Must Accept: The Future of Beverages”.
Click here to learn more about the Healthy Beverage Expo.