Go Organic Candy
Organic isn’t what it used to be, it’s more. No longer just burlap and pine cones, organic is now defined by modern desires for safe, simple, clean foods. McLean’s total redesign for the Go Organic line of candies, clarifies and modernizes the proposition by creating a simple, impactful brand identity combined with a contemporary, artfully organized and articulated message. All this is presented with mouth watering photography that solidifies the promise of not just better for you, but better tasting too.
- brand identity
- packaging
- nomenclature
- pos display
- sales materials
- print consulting
- environmental
