humm zero

    As one of the original and largest kombucha brands, Humm’s colorful labels and mainstream flavors consistently attract more new consumers to the category than any other. Not one to rest on their successes, Humm has once again enlivened the shelf by introducing the first zero sugar kombucha. While zero is clearly the big news, our design both carefully evolves the hand crafted logo, and manages to retain a strong dose of the brand’s overtly creative and quirky persona.
  

brand vision
brand identity
packaging
nomenclature