The Wildcrafter
Who can you trust with your health in todays world, the conventional medical establishment or the alternative medicine community? The answer in this case would be neither, yet both. Dr. Tieraona Low Dog, the heart of the brand, is a world renowned herbalist, author, and teacher who saw limitations in her profession so chose to pursue her medical degree as well. Famous for her wildcrafting, where healing herbs are harvested from the wilderness, Dr. Low Dog’s vision creates a new kind of functional beverage, one that is based in ancient wisdom and informed by modern science. McLean’s prescription for this exciting new brand, leverages her beautiful wildcrafted botanicals to create a modern apothecary feel that is both very intimate and credibly therapeutic, ultimately creating a totally new kind of coffee experience.
- brand vision
- naming & nomenclature
- brand identity
- packaging
- sales materials
