The Bu Kombucha
So, what’s a young, active suburban surfer mom to drink? Certainly not soda... or juice... or just water... or some weird fermented hippie drink, right? No. So now that kombucha has reached full mainstreamification, it’s time to strip away the arcane mumbo jumbo, and let the modern light of day shine through. No longer a drink just for the fringes, but a healthy and refreshing alternative for, dare we say... normal people.
- brand vision
- brand identity
- packaging