Spruce
As life gets more hectic, and consumer priorities continue to shift, how we spend our free time is determined by our lifestyle choices. “Apartment Butler” was developed specifically for multi-family communities across America, offering a range of micro-chore household services from dog walking, plant watering and dish washing to full cleaning and laundry, but the name and identity failed to cover the breadth of services and came across as antiquated and stodgy — especially for a modern app-based service. McLean’s full re-think delivers not only a fresh positioning, name, and identity, but an entire communication program designed to enliven engagement with their multitude of lifestyle-enhancing services.
- brand vision
- brand naming
- brand id
- tag line
- messaging
- digital design
- on-site ad program
