Jarritos
America’s numero uno Mexican soda continues its proliferation into mainstream markets. The need to appeal to a broader consumer base and compete in the “deep end of the pool” against the biggest brands in the world necessitates the deft evolution of both formula and brand. McLean's charge, was to increase shelf impact, modernize and clarify communications across the board, without losing the authenticity their fans know and love. The total system refresh achieves just that, totally familiar, only bolder with greater focus and “pop.”
- brand vision
- naming & nomenclature
- brand identity
- packaging design
- Segmentation
